My Approach
Usability. Accessibility. Simplicity. These are my pillars.
What is a customer (or user) journey but a story? How do they go from start to end? What are the memorable moments of customer delight? Where do they come from? What are their priorities and what are the thorns in their side?
My journey to UX is, like many, a non-traditional course. I started in film and media production and story telling, that transitioned into customer facing roles that eventually opened various doors to fashion, e-commerce, app development, legal time & billing and sustainability. It's been a wild ride.
While varied, the common thread is people. I listen to their concerns. I understand their pain points. I give them a road map. And I help them to overcome (or avoid) obstacles they encounter along the way to achieving their goals.
I've also been around the block enough times to understand business operations and how systems all work together. I have more than a decade of first hand experience with seeing how careless design and a sloppily created journey can negatively affect the customer experience.
This is where my expertise not only helps your customer engage positively with your product, I work cross-functionally to make sure internal processes support their journey smoothly as well.