Snaction! mobile
VapeTime
Snaction! Behind the Scenes





VapeTime challenges users to stretch out the time between nicotine consumption. The app also utilizes native widgets for convenient nicotine tracking and distraction seeking. It includes a collection of minigames on the Distractions screen that can occupy the user's thumbs while experiencing a craving to smoke a cigarette or puff on their vape. A Connect screen gives users the ability to securely link up with a friend and provide accountability and encouragement for their quitting journey.
Design System
Color Palette
Contrasting colors in the blue and orange families were selected to convey a sense of trust, reliability, calm, and a touch of playfulness. A cool gray was selected for a neutral background tone.
Buttons
The shape of the primary buttons is intended to convey non-conformity to convention where simple corner radii would be more standard. The top left bevel also provides a sharper angle, nodding to a modern high-tech experience. Secondary buttons being slightly smaller do benefit from a simple top-left radius that mirrors the bevel of the primary design but has a softer submissive quality.
Primary Button
Top Left Bezel, 10x10px
Solid primary color
Light font color


Secondary Button
Top Left Radius, 6px
Light fill, Primary stroke 3px
Font color matches stroke
(enlarged to show detail)
Typescale
Typeface was selected that has a softly futuristic feel to it to match the tech contemporary style of the buttons. Headers utilize sans serif Nobile Medium for slightly more weight. The simple lines and curves of Sen make for a pleasant reading experience that also mesh into the design with its clean simplicity. Ubuntu Sans Mono was chosen for improved readability of label text and also fits into the semi-futuristic goal of the overall design..
H1: Nobile Medium, 32
H2: Nobile Medium, 28
H3: Nobile Medium, 24
H4: Nobile Medium, 20
Body: Sen, 20
Button1: Sen, 24
Button2: Sen, 18
Label: Ubuntu Sans Mono, 16
Initial Research
The addictive qualities of nicotine are by now just as well documented as the potential harms to a person's health. Most smokers and vapers can easily acknowledge that their use of such products is harmful and that they probably should quit. Many struggle in this effort and may try to quit or reduce their nicotine habit multiple times and eventually just give up altogether because of the addictive qualities and social aspects of smoking and vaping. For some it is a method of coping with stress.
I looked at five competing apps with the goal of quitting either cigarettes or vaping. No apps were found that covered both. Many of them tracked usage in the context of nicotine intake and money spent over time. One was just a simple chatbot that would remind users of the health risks of cigarette smoking. No competitors incorporated a timer to challenge users to defer nicotine gratification.
After the competitive analysis was completed, I began research with a survey of smokers and vapers who had either successfully quit the habit or attempted to quit at least once prior if not more. Results revealed that most participants:
were not discouraged by health warnings on the packaging or elsewhere,
desired a way to connect with friends for support during their journey, and
many users who successfully quit still occasionally smoke or vape (meaning that a level of forgiveness would be key — "you only fail when you stop trying").
All smokers and vapers who had successfully quit long term had one thing in common: a strong and affirmative decision to quit smoking that they stuck to. Research showed that users who tried to quit but weren't fully committed, perhaps unsurprisingly, were not successful in quitting long term.
An unexpected discovery was that a majority of participants had strong concerns about data privacy, as nicotine use relates directly to personal medical data which many participants didn't want to have their habit disclosed in any measure.
Personas



Jason Alvarez
Jenni Cohen
Jessica Flamenco
M, 45. Mechanic
10 year smoker, turned to vapes for health reasons but wants to stop entirely.
Has strong beliefs about data privacy. Finds it difficult to avoid smoking or vaping around friends who all smoke.
F, 24. Nursing Student / Waitress
Vaped since she was 20 and for 4 solid years.
Vaping is a stress release and the perfect excuse to take a break from both her schoolwork and her job.
F, 32. Expecting Mother
Cigarette smoker for 14 years.
Her wife is very supportive but doesn't vape or smoke and doesn't understand the struggle. Jessica feels it would be helpful to do this with friends of hers on the same journey.
Sketches & Wireframes





Dashboard
"Ash" tray
Widgets
Connect screen
Distract screen





Wireframe Usability Testing
VapeTime underwent two rounds of usability testing: one to test the initial concept, flow and layout, and another to test the intuitiveness of the prototype and fine tune the final design. Both usability studies were moderated remotely via zoom, and consisted of 5 participants, men and women ranging in age from 25 to 40. Participants were guided through a series of task prompts and follow up questions to collect additional subjective feedback.
Themes
Insights
1
Users completely overlooked the tap to connect NFC functionality because nobody recognized the NFC logo.
1
Create a custom animated logo for the tap to connect functionality.
2
Testers broadly agreed that button labels were too small and elements were a bit too crowded.
2
Increase label font size and negative space for better clarity.
3
Testers generally felt that the widget buttons should have their own user flow and not open the app, which felt unnecessary and would impede stickiness.
3
Disconnect the widget buttons so that the user flow of tracking a cigarette or vape use can be completed without opening the app.
Mockups





Dashboard
"Ash" tray
Widgets
Connect screen
Distract screen
Prototype Usability Testing
Themes
Insights
1
App language was confusing, specifically the dual definitions of the word Puff: 1) v. The action of using a vape, and 2) n. The tracking style "per puff" (with the alternate tracking type "per pack"). In the first case, Puff is not exclusive to vaping and can also be applied to smoking a cigarette. In the second case where puff tracking was now being applied to both vapes and cigarettes.
1
The CTAs "Puff" and "Smoke" needed new names like "Vape" and "Smoke" to be more straightforward. Likewise, "Per Puff" and "Per Pack" needed to change to "Per Use" and "Per Pack/Pod" for the same reason. Puff was such a broad term and had different implications to different people, it seemed best to just avoid it altogether
2
Language aside, the tracking type was confusing to most users; Many felt that they could have figured it out with a little more clicking but this was clearly not intuitive.
2
Fullscreen overlays were needed as an initial walk through of the different features and terminology used in the app. Here my background in microcopy and in-app messaging came in useful.
3
The Per Pack/Pod graph was overly complicated. The calculated average number of hours between intake events (AKA Vapes and Smokes) to be confusing, unhelpful, and ultimately not needed.
3
The graph needed to be simplified to only count the days that a cigarette pack or vape pod lasted. The decreased clutter improved the readability of the data.
Post Mortem
I'm glad I went through two rounds of testing and didn't skimp on the initial research. The concept of smoking cessation isn't new, but the competitive audit revealed a large opportunity for innovation and a new way of approaching the goal that wasn't really demonstrated elsewhere. As a non-smoker myself, I really did start with a blank slate and had to keep an open mind about every aspect of this design. Closely listening to user feedback led to a truly unique and human centered system that has a huge potential impact for the smallest required input.
Given the time and availability, I would love to flesh out the prototype further with some of the minigames and other Distractions screen elements, though they're not strictly necessary for the purposes of this prototype. Overall the VapeTime project demonstrates the value of research and testing at all stages. In the case of the NFC logo, it also shows that icons aren't always recognized or understood easily and need some creative thinking. To the contrary, vernacular and button labels are better when obvious, if lacking a little in personality.
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